Beauty Trends
From viral TikTok techniques to industry-shifting movements—we break down what's trending, what actually works, and what dermatologists think.
Techniques
How-to methods
Aesthetics
Visual goals
Movements
Industry shifts
Treatments
Procedure trends
Skin Cycling
The TikTok-viral skincare routine that alternates between active ingredients and recovery nights. Does it actually work? Here's what dermatologists say.
Learn more →All Trends
Skin Cycling
The TikTok-viral skincare routine that alternates between active ingredients and recovery nights to maximize results while minimizing irritation.
Glass Skin
The Korean beauty trend focused on achieving ultra-hydrated, poreless, luminous skin that appears translucent and reflective like glass.
Slugging
The skincare technique of sealing your nighttime routine with a thick layer of petroleum jelly (Vaseline) or similar occlusive to lock in moisture overnight.
Clean Beauty
The beauty industry movement focused on products made without ingredients deemed harmful or toxic, though definitions vary widely across brands.
Prejuvenation
The trend of starting preventative aesthetic treatments in your 20s and early 30s to delay aging before it starts, rather than treating it after.
Dolphin Skin
The makeup and skincare trend focused on achieving wet, glossy-looking skin that appears as smooth and luminous as a dolphin—like glass skin but even dewier.
Skinimalism
The minimalist approach to skincare that prioritizes fewer, more effective products over elaborate multi-step routines.
Tweakments
Subtle, non-surgical cosmetic procedures that 'tweak' rather than dramatically change your appearance—like baby Botox, skin boosters, and micro-fillers.